And That Is the Problem with @TwitterMusic*
For the past one, maybe two, months there have been rumblings about Twitter having a new focus on music. I’ve kept one eye on it because I’m a person who has largely jettisoned Facebook in favor of Twitter for information gathering, although Facebook has drawn me back a little by integrating Spotify/Rdio/iheartradio because I’m nosy and I want to know what my friends are actually listening to as well as what they post that I should listen to. On the whole, though, I prefer to read Twitter.
I found my way to following @Tatiana, the lady who identifies herself as working for Twitter handling music. But that seemed to be largely her personal account with some pictures of herself and artists. It simply wasn’t very interesting to me so when the official @TwitterMusic account appeared, I switched to following that. Thus far it seems to be a lot of far-away Twit Pics from concerts and a series of @ signs. If that’s the plan well okay, but you’re not doing anything to make me feel closer to the music. I do have the impression you’re all having a lot of fun and that’s nice but…what is all of that doing for me? Or any music fan?
I feel like I’m frustrated about this in the same way some people are irritated that Spin is dropping album reviews (or at least were irritated by the way it was announced when they had a moment to go think about it for awhile). I want more. The new stuff Twitter is doing that exports their platform to artists is pretty brilliant. But the way you’re handling music on your own platform so far is shallow and dull. And if anything, Christopher Weingarten’s @1000TimesYes album reviews account showed that talking music on Twitter could be entertaining, if not always informative, given the contraints of the medium. There’s very little that’s interesting or universal about “hey we’re at the M83 concert in LA tonight here’s a picture of where you’re not,” unless you’re someone I know personally. Also, isn’t that what Instagram is for? Not only are you vastly under utilizing embedded video or audio on Twitter for stuff like talking to artists but you don’t even seem to tap into the trending music topics on your own site. I spent Grammy announcement night on Twitter, talking about that show live with a lot of music critics and it was oh-so-very fun. I don’t think any of us knew you existed. You haven’t live Tweeted your reactions to an episode of Glee or The X Factor even once. Do you know how many fake Beatles and Beatles facts accounts there are on Twitter you could be RTing? I seriously hope you’re going to at least start conversing with Blake Shelton. This could be so much fun and so far it’s so…not.
@courtneyesmith talk to him about digital marketing and you might change that opinion. he knows the industry better than most.— Twitter Music (@TwitterMusic) January 14, 2012
Okay, this is a little more interesting. Except saying someone is smart about music and saying they’re smart about music marketing/the industry are not interchangeable ideas. But I’m just relieved to get some insight into what the hell you’re talking about. But like…still, what did he say? What am I supposed to take away from this? How does it help me, the user, get to know Jared Leto better?
@courtneyesmith and what do you suppose I listen too?— TruMofo₪ ø ||| ·o. (@heartofariot30) January 14, 2012
Hey Jared Leto, how’s it going? (Not Jared Leto) It’s been a few years, but we’ve met before — when I worked in music programming at MTV. In fact, I was your talent escort a few times for interviews you did for MTV2 and mtvU. I’ve sat there in person and heard to you talk about music and yet…I have no idea what you listen to. Nothing about this exchange cleared it up. So I got curious and Googled it. Apparently you take inspiration from Pink Floyd, Bjork, and Radiohead. And you know what I’d rather find out from Twitter? What you listened to today. Or what you said about marketing music. Or anything at all, absolutely anything that offered me some insight.
* I learned none of that from Twitter. And that is the problem with @TwitterMusic thus far, in my opinion. But you’re just getting started. Maybe this will get better, by and by. Or maybe not and I’ll just go back to my own universe on Twitter. I’ll be watching.